Yemas is a Filipino confectionery brand that takes pride in its unique pyramid-shaped recipe with deep Spanish-Filipino roots. Traditionally wrapped in colourful cellophane, the candy evokes festivity and nostalgia, symbolizing gatherings, celebrations, and cultural pride. The brand reintroduces itself both locally and internationally as an authentic yet adaptable product, designed to be shared, gifted, and enjoyed across occasions.
Yemas, a traditional Spanish-Filipino egg-yolk candy, is well-loved locally but often remain tied to local settings and are not widely recognized internationally. Packaging tends to be simple - leaning towards a more hand-molded homemade draft - unique presentation but not well suited enough for a modern consumer appeal and needs – purpose of gifting, portability, and branding consistency.
To modernize and reintroduce Yemas as a culturally authentic yet versatile treat. The goal is to expand beyond nostalgia into a product that resonates with contemporary lifestyles, becoming a staple in casual snacking, gifting, and celebrations worldwide.
By creating a strong, flexible brand identity and packaging system, Yemas is positioned as both nostalgic and innovative. The pyramid shape is preserved as its signature, while customizable and festive packaging makes it appealing for multiple contexts: from daily indulgence to premium gift sets. Branding communicates heritage while connecting with modern, global consumers.
The design embraces festivity and heritage. Colourful wrappers reflect celebratory traditions, while the pyramid shape highlights uniqueness and authenticity. Packaging is modest, functional, and customizable, allowing the product to be presented in different aesthetics for holidays, family gatherings, or casual snacking. The visual identity balances nostalgia with modern practicality, making Yemas instantly recognizable yet versatile.
Key elements are pyramid triangular forms which echoes the original form of the traditional candy as hand-packaged. Product wrappings are colourful cellophane with custom colours that corresponds to the specific flavour. Finally, the main packaging is a multi-purpose foldable design that act as both a box and a repurposed mat - aligning to the brand's festive and inviting personality. The form: Iconic pyramid shape symbolizing uniqueness and tradition. Packaging: Box-set design, practical for sharing, gifting, and customization. Colors: Bright, festive palette inspired by Philippine celebrations. Cultural Roots: Spanish-Filipino heritage positioned as a bridge between tradition and modernity.
