Bahati is a conceptual fragrance brand inspired by West African deities and spirituality. The project explores Afrocentric design, natural ingredients, and storytelling through branding, packaging, and 3D visualization—blending cultural heritage with modern aesthetics.
Brands often focus on aesthetics, trends, or surface-level appeal - neglecting deeper emotional and cultural significance that scent can evoke. Additionally, many products inspired by African culture are often oversimplified, misrepresented, or disconnected from their origins.
Design a fragrance line that reconnects scent to ancient West African spirituality — honoring deities through storytelling, natural ingredients, and sculptural packaging. The brand should celebrate cultural identity, evoke divine emotion, and empower users spiritually and sensorially.
a dynamic cologne collection inspired by West African goddesses - each scent capturing a divine essence through color, form, and ritual. Infusing Afrocentric art, mythology, and mindful self-care into a sensory experience making wearers feel confident, grounded, and blessed to "Smell Like a Goddess".
Inspired by Afrocentric spirituality and West African deities, blending natural elements with cultural storytelling. The design captures a sense of luck, balance, and mysticism, positioning the brand as both rooted in heritage and elevated through contemporary design.
Combines a sacred-inspired logo and a natural earthy but colourful and bright palette accented by lavender - evoking comfort and sensibility. Packaging, textures, and motifs draw from African textiles and organic forms, while imagery connects to elemental forces — creating a cohesive system that embodies cultural richness and modern luxury.
