Overview
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Lance feat. Rush
Lush & Rush is a fictional tribute collaboration project imagining a reinvention of the legendary band Rush. The project reimagines the band’s music, brand, and visual identity for a new era.
Objective
The goal of this project was to explore how a classic rock band could be visually rebranded for today’s audience. By creating a complete identity system — from logo variations to album packaging and merchandise — the project captures the spirit of reinvention while honoring Rush’s legacy.
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Visual Identity
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Visual Concept
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The concept fuses punk rock grit, grunge energy, and motorcycle culture aesthetics with Celtic and Viking-inspired motifs, giving the band a refreshed identity that balances heritage with modern edge.
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